Your Website Is Not Your Problem. Your Strategy Is.
Web development and performance marketing for businesses that are done settling for digital that looks good but does nothing.
I’m Shana Forbes – web developer, performance marketing strategist and the person who will tell you exactly what your business needs to grow online.
I own the full picture: strategy, development and marketing.
Everything is intentional. Nothing is guesswork.
6,996
Tickets Sold
Using 20% of the allocated budget
$253k
Revenue Generated
In 90 days via paid media
23,000
App Installs
At 70% reduced cost-per-install
80%
Conversion Uplift
Via strategic CRO implementation
3
Markets
SA · Netherlands · United Kingdom
/ WHAT I DO
The Full Growth Stack. Owned by One Person.
Most businesses piece together their digital presence across five different suppliers who have never spoken to each other. I own the full picture- strategy, development and marketing so everything works together from day one.
01. WEB DEVELOPMENT
Custom WordPress websites built with Divi, Elementor or Breakdance. Landing pages to complex multi-page platforms. No templates. No shortcuts. Built around your goals, your audience and your brand.
02. Online Stores
WooCommerce and Shopify stores built to sell, not just to exist. Every product page, checkout flow and automation is designed with conversion in mind.
03. SEO & GEO
Get found in Google search and in AI-generated answers. Traditional SEO and Generative Engine Optimisation working together. Because your customers are searching in both places.
04. Performance Marketing
Paid ads, email marketing and social media are built on strategy, not hope. I don’t run ads on broken funnels. I don’t post content without a plan. Everything is intentional.
/ WHO THIS IS FOR
Not Every Business Is the Right Fit. I'm Honest About That.
I do my best work with a specific kind of client. Not an industry, an attitude. If the first list sounds like you, we should talk.
This is for you if...
- You are building something, not just maintaining something
- You see digital as an investment, not an expense
- You want strategy behind every decision, not just execution
- You are open to being challenged, you want the right answer, not just agreement
- You have a vision or are ready to build one
- You want to stand out – locally, internationally or both
- You are done with agencies that overpromise and underdeliver
This is not for you if...
- You are looking for the cheapest option available
- You want fast output without strategy behind it
- You are not willing to be involved in the process
- You want someone to execute without question
- You are not ready to invest time or money in growth
/ HOW I WORK
Every Engagement Starts the Same Way.
Before anything is built, bought or launched we start with the question most people skip: what is this actually for?
01. Strategy First
We start with your business goals, your audience and the gap between where you are and where you want to be. Every decision that follows is anchored here. This is not a phase, it is the foundation.
02. Development Second
With the strategy clear, we build. Custom WordPress websites, WooCommerce or Shopify stores, specialty platforms – built to perform from day one. No templates. No shortcuts. Every build is purpose-built.
03. Marketing Third
Once the foundation is right, we drive growth. SEO, GEO, paid ads, email, social – every channel chosen based on where your audience is, not what is trending. Traffic that converts. Not just traffic.
04. Ongoing - I Stay Invested
Growth is not a project. It is a process. Maintenance packages, retainers and ongoing marketing support mean the work does not stop at launch. I stay invested in your results, not just your deliverables.
/ SELECTED WORK
Results Worth Talking About.
Three of the strongest outcomes from client work. Click through to read the full case study behind each one.
PPC & PAID MEDIA
6,996 Tickets Sold.
Sold out an international DJ cruise event using just 20% of the allocated paid media budget. The remaining 80% was returned to the client.
→ View Case Study
PPC & PAID MEDIA
$253,000 in 90 Days.
Revenue generated for an international freelance marketplace through a full-funnel Google and Meta Ads strategy across 3 months.
→ View Case Study
CRO
80% More Conversions.
Increased conversions by 80% for an online retail brand through a strategic social proof implementation without increasing ad spend or changing the product.
→ View Case Study
/ THE PERSON BEHIND THE WORK
I'm Shana Forbes. My Clients Call Me the Tech Goddess.
I didn’t start in development. I started as a traffic controller – a project manager sitting at the intersection of every department in a digital agency. Development, paid media, strategy, client management. That seat taught me how the whole machine works.
From there I built AIO Digital, a boutique agency that worked across South Africa, the Netherlands and the UK. Then I made a deliberate choice to shut it down and go freelance. Not because things were going wrong. Because I wanted to go deeper, not wider.
I’m Google and Meta certified. I’m direct. I’m OCD about quality. And I will always tell you what your business needs even if it’s not what you came here to hear.
“Shana does not just build websites. She asks the questions your business has been avoiding. The result is something that actually works.”
R.Thula - Marketing Manager
“She is the only person I have worked with who genuinely owns the full picture. Strategy, build, marketing – it is all connected and it shows in the results.”
S.Nel - Director
“I’ve worked with agencies in the UK and South Africa. This was different. She told us things our previous agency never mentioned and then delivered on every one of them.”
J. Hebo - Social Media Strategist & Digital Marketing Consultant
You've Read Enough.
Let's Build Something.
If something on this page resonated the way I work, the results, the directness then we are probably a good fit. The next step is simple: tell me about your project and I will come back with a clear, honest proposal.
No commitment. No sales call you did not ask for. Just a conversation about what your business needs.