Services
Strategy, development, and performance marketing all working together.
Web Strategy & Technical Planning
Who this is for
Businesses that know something isn’t working online but don’t know where to start.
What this involves
- Reviewing your existing website and marketing setup
- Identifying technical and strategic gaps
- Defining what your website should actually do for your business
- Creating a clear plan for development and growth
Outcome
You get clarity before spending money in the wrong places.
WordPress & Shopify Development
New & Existing Websites
Who this is for
Businesses that need a website built, improved, or fixed — not redesigned for the sake of it.
What this involves
- Front-end development (how users interact with the site)
- Back-end development (how the site functions behind the scenes)
- Performance optimisation (speed, structure, usability)
- Integrations (forms, payments, CRMs, tracking tools)
Important to know:
I work on new builds and existing websites. A full rebuild is not always necessary.
Outcome
A stable, scalable website that supports marketing and growth.
Performance Advertising (Paid Media)
Platforms I work with
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- Google Ads (Search, Display, YouTube)
The problem most businesses have
They run ads without proper targeting, tracking, or understanding the data.
What I do differently
- Set up advanced audience targeting based on behaviour and intent
- Align ads with landing pages and website structure
- Implement proper conversion tracking
- Optimise campaigns based on real performance data
- Provide clear, understandable reporting
Outcome
Ads that are measurable, optimised, and aligned with business goals not just impressions and clicks.
Analytics, Tracking & Reporting
Why this matters
If you can’t measure it, you can’t improve it.
What this involves
-
Google Analytics & tracking setup
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Conversion tracking across ads and websites
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Funnel analysis
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Reporting that explains what the data means
Outcome
You understand what’s working, what isn’t, and where to focus next.
