/ PERFORMANCE MARKETING
ONLINE Marketing That Earns Its Keep.
No vanity metrics. No activity for the sake of it. Results.
I will not run your ads on a broken funnel. I will not start an SEO campaign on a website that cannot convert. And I will not post on your social media just to fill a calendar.
Every performance marketing engagement starts with an audit of what you have. Then we build a strategy around where you want to go. Then, and only then, we execute.
That is the difference between marketing that costs money and marketing that makes money.
/ SEO / GEO (SEARCH ENGINE OPTIMISATION / GENERATIVE ENGING OPTIMISATION)
Get Found. On Google. And in AI.
Search has changed. It is no longer enough to rank on Google. Your business now needs to show up in AI-generated answers in ChatGPT, Perplexity, Google AI Overviews, and every other generative engine your customers are using to find solutions.
I offer both. Traditional SEO and Generative Engine Optimisation (GEO) because your customers are searching in both places and you need to be visible in both.
SEO - Traditional Search
On-page optimisation, technical SEO, keyword research, content strategy, internal linking and authority building. Everything needed to rank in Google Search and sustain those rankings over time.
- Technical SEO audit and fixes
- Keyword research and mapping
- On-page optimisation (all pages)
- Content strategy and briefs
- Link building and authority
- Monthly performance reporting
GEO - Generative Engine Optimisation
Optimising your content and digital presence to appear in AI-generated answers. This is the newest and most underutilised edge in digital marketing and it is available now, before your competitors catch on.
- AI search visibility audit
- Content restructuring for AI readability
- Schema and structured data markup
- Entity and authority building
- Monitoring across AI platforms
- Integrated with traditional SEO strategy
SEO / GEO is available as:
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Once-off audit and strategy
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Monthly retainer
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Quarterly retainer
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3-month contract
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6-month contract
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12-month contract
/ PPC - PAY PER CLICK ADVERTISING
Paid Ads Built on Strategy.
Anyone can spend your ad budget. Not everyone can make it work. The difference between a paid campaign that drains your account and one that generates consistent returns is not the platform, it is the strategy behind it.
I am Google and Meta certified. Every campaign I manage is built on a clear brief, a defined audience, a tested creative direction and a conversion-optimised landing page. If any of those are missing, we fix them before we spend.
Google Ads
Search campaigns targeting high-intent buyers actively looking for what you offer. Display for brand awareness and retargeting. Shopping campaigns for e-commerce. YouTube where relevant.
- Keyword strategy and match type setup
- Ad copy and extension writing
- Conversion tracking and goal setup
- Bid strategy and budget management
- A/B testing and continuous optimisation
- Transparent monthly reporting
Meta Ads (Facebook & Instagram)
Interruption-based advertising done right. Audience research, creative strategy, funnel structure from awareness to conversion. Retargeting sequences that bring warm audiences back.
- Audience research and targeting
- Campaign and ad set structure
- Ad creative direction and copywriting
- Pixel setup and event tracking
- Funnel and retargeting strategy
- Transparent monthly reporting
PPC is available as:
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Once-off setup
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Monthly retainer
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Quarterly retainer
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3, 6 or 12-month contracts.
/ SOCIAL MEDIA MANAGEMENT
Social Media With a Point.
Most social media management looks like this: post three times a week, use trending audio, add some hashtags. Hope for the best. That is not a strategy, that is noise.
My approach starts with your business goals and works backwards. What does your audience need to see to trust you enough to buy? What content builds authority? What drives traffic to your website? Every post earns its place.
What's Included
- Platform strategy and content planning
- Monthly content calendar
- Content creation and copywriting
- Scheduling and publishing
- Community management and responses
- Monthly performance reporting
Platforms
Instagram
Facebook
LinkedIn
TikTok (on request)
X / Twitter (on request)
Available as once-off, monthly retainer or contract.
/ EMAIL MARKETING
The Highest ROI Channel in Digital.
Email marketing consistently outperforms every other digital marketing channel for return on investment. It is also the one channel where you own your audience outright – no algorithm changes, no platform dependency, no pay-to-play.
Done right, email is your most powerful retention and revenue tool. Done wrong, it is spam.
Newsletters
Regular branded newsletters that keep your audience engaged, informed and connected to your business. Strategic content, not just company updates.
E-Commerce Automations
The high-value automations every online store needs: abandoned cart recovery, post-purchase follow-ups, win-back sequences, product review requests and loyalty flows.
Sales & Lead Nurturing Automations
Automated email sequences that move leads through your funnel without you lifting a finger. Welcome series, lead magnet follow-ups, nurture sequences and sales funnels that convert on autopilot.
Custom Email Flows
Bespoke automation sequences for specific business requirements. Re-engagement campaigns, event-triggered emails, segmentation-based personalisation and advanced conditional logic.
Platforms I work with:
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Klaviyo
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Mailchimp
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ActiveCampaign
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MailerLite
- AutomateWoo
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WooCommerce / Shopify native email tools.
Not Sure Where to Start?
That is exactly what the strategy session is for.
Tell me about your business, your goals and what is not working. I will review your brief and come back with a clear recommendation before anything is quoted or committed to.
No hard sell. No generic proposals. Just an honest conversation about what your business actually needs.